In my Strategic Marketing class, each group was given a semester-long project in which we partnered with a local Boston restaurant that shared a pain point in their marketing strategy. My group had the pleasure of working with the amazing team over at Earls Kitchen + Bar in the Prudential Center to help address their concerns and deliver a marketing campaign that they loved. They are actually working on implementing an idea of mine to this day! 

In my Hospitality Branding and Marketing class, we were tasked to dig deeper into a brand in the industry that we felt did things with excellence.
As a California native, I led my team through this project as we dove into what made the In-N-Out legacy as strong as it is today. Building the brand personas was probably my favorite part of this project! 

In my Future of Restaurant Business class, we were assigned a project in which we were to create a business that would solve a food problem in the Boston area.
Our team combined our skills and came up with a food event agency that partners with local health-conscious restaurants, chefs, and suppliers to bring a new dining experience to the Boston community.